Analysis 1 poster

 

This poster sells and advertises the film based on the two stars Humphrey bogart and Lizabeth Scott, they were by far the most famous and respected stars at that time. He is in his famous pose with a cigarette in his mouth and wearing a suit. Lizabeth is in a long glamourous dress appearing sexy and beautiful. Their image’s and names make up most of the poster almost  60 percent showing their importance. The film producer “John Cromwells” name and film title make up the rest of the poster.

The minor stars are relegated to small text along with the film company.

Films like this often had many different posters made to advertise the film. The stars often had clauses written into the contract to show their star status and importance, so posters like this publishing them and promoting them almost as much as the film were produced.